The Magic of Marketing Roadmap
The era of the digital marketing roadmap is here, and it makes the planning of your marketing strategy a whole lot easier. But what is a marketing roadmap, and how will it benefit you in your work? Well, the first step for any successful marketing strategy is a solid idea. But without direction, you might miss out on some epic results. To make sure that your team stays on course during your marketing efforts- you need to create a good work structure.
Product People to Follow on Twitter Now
This is the first post in series about accounts to follow on various social networks like Twitter, YouTube, Medium, and others. No doubt that ProductHunt is a great source of information, but it’s not the only one. I have love and hate relationship with Twitter. With the limited character space it’s hard to put your thoughts into a single tweet, so in most cases it either becomes some nonesense or a motivational quote.
Gather Your Ideas
Every product manager knows that there are always many ideas to improve the product. From their own ideas, their product team, sales manager, users, CEO, investors, any others. Collecting and processing these is one of the recurring tasks of product managers. Shipit launched a new feature called Ideas to help you do exactly that. Team members can leave their ideas in Shipit. Others can like them to help you find out the most popular.
From Software Engineer to Product Manager
In this post I will try to share my experience on learning product manager’s job as a software engineer. What the job is like, what’s involved, as an introvert can you be a become a product manager, and many other questions you might have. Having worked in the IT industry for almost 15 years, I haven’t met that many product managers. In fact, this number is just 2. Both in the startups building one product.
With shipit’s goals feature, you can now create OKR-driven product roadmaps.
We just released a new feature: goals. Goals implement the widely used OKR framework. OKR stands for Objectives and Key Results. They originate from the tech-industry (Intel, Google) but can be effectively applied in any field, product, or department. The basic idea is that you 1. Set company and product objectives that you want to achieve with the team within a certain period of time 2. Track progress through a handful of key results per objective 3.
What's new? Product roadmap changelogs!
“So, what changed on the product roadmap since we last talked?” asked the VP of Engineering. Such a question can be surprisingly difficult to answer. As an agile product manager, you keep reprioritizing the roadmap. You update requirements and add implementation tickets for near-term initiatives. And you collect and add ideas for farther out items. So it can be easy to forget to mention an important change to keep everyone in sync.
6 tools for remote product managers
Product management in a remote setting can be challenging. Since managing products is inherently very cross-functional and requires frequent communication, a remote setting can add barriers. This applies to any remote scenario, including being part of a remote office, being a remote employee, or as part of a fully distributed company. Besides having the right processes in place (a separate post will cover these), having the right tools in place can make a big difference.
Time tracking tools to use in 2020 (updated in 2021)
Many people think that unless they are freelancers and need to charge per minute/hour, there is no point in using time-tracking tools. If you want to become more organized and do better planning, then tracking your time becomes an essential habit. When part of your job is dealing with people, ie resolving conflicts, conducting development interviews, hiring, and overall lots of speaking, by the end of the day you might not remember what you’ve done.
Automatically fill your product roadmap from Jira Epics
Jira integration allows you to automatically create epics when you add new items on the roadmap. However when you just start it is important to have your existing epics on the roadmap to see how shipit works, test the flow, and get started quickly. The current implementation of this feature is still in beta testing and we’re looking for any feedback you might have in terms of improving it. To start, go to the Settings -> Integrations and select Jira:
How to work from home with your children
Who knew that the remote work revolution would happen so suddenly? In the beginning there were just a handful of visionaries who “dared” to hire remote employees, at least some of them. Then there was the nomad movement which also ignited the remote-first startups. But until recently, number of companies working and hiring remote employees globally has been around 2500-6000. It’s hard to estimate now how many people are working from home.
Spring brings new features and improvements on shipit
Spring has arrived, and we have been hard at work improving and extending shipit. Here’s a quick roundup of what’s new: You can now export your roadmap as PNG. For example for using it in presentations. (This is in addition to the existing export functionality for CSV and Excel.) Drag and drop performance for roadmap items is much faster. We also enabled drag-and-drop to support moving items between quarters and tracks.
Prioritise roadmap initiatives by including your team members
Prioritisation of roadmap initiatives is one of the most important recurring activities of product managers. Typically you want to include stakeholders and team members in that process. It is our experience that it can be a practical challenge on how to effectively collect people’s input, normalise their data, and then review it in a meaningful way. Often, input comes fragmented and in different forms and people can be in different locations or time-zones.