Aha! vs shipit as product management tool

What makes shipit a great alternative to Aha! for product management, product roadmaps, idea management and more

Aha! was started in 2013 and is self-proclaimed #1 roadmap software with 400 000 users and 150+ employees. Aha builds two products: Aha! Roadmaps and Aha! Ideas. Shipit on the other hand is a nimble player in the field who launched in 2019. Let’s take a look at the differences between the two, and how you might prefer one over the other.

shipit product roadmap

  1. Aha! vs shipit: what are the differences
  2. Aha! vs shipit: what are the similarities
  3. What makes shipit a great Aha! alternative

Aha! vs shipit: what are the differences

So what are the main differences between Aha! and shipit?

Single product vs many

Aha! has two major products: roadmaps and ideas. Both parts are essential to managing your product roadmap. You want to import customer feedback to the system, group it, prioritize, and eventually place it on the roadmap. Having these tools separate might force you to use less optimized processes.

At shipit we believe that company goals, customer feedback, and product roadmap are essential parts to product planning no matter the size of the company. This is why we offer these as a single product with plain pricing structure.

Simple vs complex

Aha! is a rather complex tool with lots of features. Roadmap functionality is split into different types of roadmaps, dashboards with reports, and different query tables that allow you to analyze large amounts of data. Other features include strategy mapping, release charts, feature boards with user stories, and ideas. One can also customize workspaces, statuses and workflows, timeframes, have custom layouts, and even create broadcast announcements for internal users.

Such flexibility and the amount of features comes at a cost, not only this is depicted in the price of the subscription, but also the time it takes from signing up to being productive.

Shipit was built with simplicity in mind. In fact, this is one of our core principles. When you create an account, you can start immidiately without spending a lot of time understanding how the tool works. In fact, one of our early customers was a designer who had to also do product manager’s job in a startup. It is not only the number of features (we cover enough for you to be able to do your job well), but also the simple UI that is easy to navigate.

Instead of covering every possible approach to product management we focus on the most common ones, and the ones that we’ve actually seen work in practice.

Focus on quarterly roadmap and sprint-based execution

We focus on a battle-proven, simple approach with quarterly planning and agile execution. Most development teams use sprints for planning. Instead of planning your roadmap with specific dates, instead we use sprint granularity for planning, which allows you to tie your feature completion with the Agile execution rhytm of your development teams.

Product Requirements Documents

PRDs are essential to product development. These documents allow one to describe feature, requirements, target audience, design and marketing agreements, and help the team quickly understand purpose of the feature. While in Aha it is possible to add generic data to your roadmap items, in shipit PRDs are one of the central parts of the process. We even have integrations with Confluence and Google Docs to generate these with pre-filled values.

Objectives → key results → roadmap initiatives

One of the key processeses at the heart of shipit is setting quarterly goals which are then connected to your roadmap initiatives. We use OKRs (objectives & key results) which can either be company-wide or specific to your team. This allows to see the impact each new feature has on achieving set objectives.


Like many other apps, Aha! charges per user. Pricing starts with $74 per seat, and depending on the number of features you choose, you can be charged up to $150 and more for each user. No matter the size of the company, that can become a sizeable amount at the end of the month.

Contrary to a complex structure, shipit has a very simple pricing structure:

  • single user account individuals or small companies costs €9/month
  • startup account for small companies with up to 3 userscosts €29/month (for the whole company, not per user)
  • team account with unlimited number of users costs €49/month (for the whole company, not per user)

The bottom line is that shipit costs you half the money or less, with a set of features that lets you do essentially the same job as Aha.

The Personal plan does not have access to the voting and prioritisation which was built specifically for remote teams to be able to vote and manage roadmap asynchronously.


Our company is incorporated in Estonia which is famous for pioneering e-government, e-voting, and supporting its startup ecosystem. Your data is governed by the GDPR which means your data is protected by the law, and you can request its removal any time. We also host it in a European data center.

There is a similar initiative in California, however if your data is located in any other state, you do not have such strong data protection.

Aha! vs shipit: what are the similarities

There are a lot of differences between Aha! and shipit, but ultimately we’re both aiming to do the same thing: help product managers build their product.

Gathering user feedback

Users have a lot of influence on the product development, and their feedback may come in the form of an email, a chat message, a Tweet, or support ticket. Both products allow you to connect different sources and gather this feedback in one place.

What makes shipit a great Aha alternative

Shipit is a simple and user-friendly alternative to Aha! built by an independent team in EU. No matter your product management experience, it is easy to start using shipit and become productive on the first day. There is no need for any external consultant or certification.

Do you manage a digital product? Give shipit a chance. Sign up for a 14-day unlimited-use free trial with no strings attached, and explore our simple tool for managing your product.

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