The Magic of Marketing Roadmap
The era of the digital marketing roadmap is here, and it makes the planning of your marketing strategy a whole lot easier. But what is a marketing roadmap, and how will it benefit you in your work? Well, the first step for any successful marketing strategy is a solid idea. But without direction, you might miss out on some epic results. To make sure that your team stays on course during your marketing efforts- you need to create a good work structure.
With shipit’s goals feature, you can now create OKR-driven product roadmaps.
We just released a new feature: goals. Goals implement the widely used OKR framework. OKR stands for Objectives and Key Results. They originate from the tech-industry (Intel, Google) but can be effectively applied in any field, product, or department. The basic idea is that you 1. Set company and product objectives that you want to achieve with the team within a certain period of time 2. Track progress through a handful of key results per objective 3.
What's new? Product roadmap changelogs!
“So, what changed on the product roadmap since we last talked?” asked the VP of Engineering. Such a question can be surprisingly difficult to answer. As an agile product manager, you keep reprioritizing the roadmap. You update requirements and add implementation tickets for near-term initiatives. And you collect and add ideas for farther out items. So it can be easy to forget to mention an important change to keep everyone in sync.
Building your first roadmap
Building your first roadmap Product roadmap is an important strategic tool that helps you align all of the stakeholders on your direction. It is vitally important for the whole company, including clients, to know where you are heading. Here we will cover the process we have in place and tools we use to build a roadmap. Why you need a roadmap This is a very common question people may ask, especially if you’re trying to build things the agile way.