OKRs and product roadmaps
OKRs have become a popular way to set and track company objectives and associated results. They have been successfully applied both in large corporates and small startups. And rightfully so: OKRs are a simple, yet powerful way to align teams on company goals. This also applies to product teams. One immediate question that arises often is: how do product roadmaps and OKRs relate? In the outstanding book “Inspired” Marty Cagan suggests that OKRs are to some extent a superior alternative to product roadmaps.